💠Zero-Party Data Is Shaping the Future of Digital Experience | XS’ Issue #53
experiencestack.substack.com
The information that a customer freely provides to a company is referred to as zero-party data. It is not inferred from a customer's behavior on your website. It is explicitly provided by a customer, usually with the expectation that providing their data will result in a better experience.
💠Zero-Party Data Is Shaping the Future of Digital Experience | XS’ Issue #53
💠Zero-Party Data Is Shaping the Future of…
💠Zero-Party Data Is Shaping the Future of Digital Experience | XS’ Issue #53
The information that a customer freely provides to a company is referred to as zero-party data. It is not inferred from a customer's behavior on your website. It is explicitly provided by a customer, usually with the expectation that providing their data will result in a better experience.