💭 What Is GraphQL for Beginners | XS’ Issue #24
What Is GraphQL: A Beginners Guide in 1-Minute
GraphQL has taken the developer world by storm. It is a query language that allows developers to interact with APIs in a more efficient way. In this issue of Experience Stack Newsletter, we will give you a brief overview of what GraphQL is and how it works.
GraphQL is a query language for your API, and a server-side runtime for executing queries using a type system you define for your data. GraphQL isn't tied to any specific database or storage engine and is instead backed by your existing code and data.
GraphQL is a layer on top of your APIs that lets you say exactly what you want and only have to talk to the server once:
GraphQL overcomes the following issues with traditional API endpoints:
Disorganization: GraphQL endpoints are built on user-defined schemas that make it clear which fields are available and how to use them.
Multiple Trips to the Server: You tell GraphQL exactly what you want, and it figures out which endpoints to use to get it. This is all done in one trip to the server.
Excessive Data: GraphQL only gives you the fields you ask for, even if the original endpoints give you more.
Rounding Up the Stack
Each week, we try to read, listen to, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.
These are the content from last week that we enjoyed reading and caught our attention:
Blog Posts
Data Orchestration Trends: The Shift From Data Pipelines to Data Products
This article reviews open-source data orchestration tools (Airflow, Prefect, Dagster) and discusses how data orchestration tools introduce data assets as first-class objects:
Data Orchestration Trends: The Shift From Data Pipelines to Data Products — airbyte.com
Level Up Your Headless SEO with a Composable URL Redirect
The real beauty of composable architecture is the way it enables any team to quickly prototype and incorporate new functionality to meet needs as they arise. Redirects are a great example of how we can create a simple process for content creators to make them even more efficient:
Level Up Your Headless SEO with a Composable URL Redirect — www.contentful.com
5 Enduring Trends in MarTech
Top five predictions for what will remain unchanged about marketing technology in the next ten years:
5 Enduring Trends in MarTech — martech.org
Why Should You Bet on a Headless Loyalty System?
This article is explaining what headless products have to offer and how they can be utilized for loyalty services:
Why Should you Bet on a Headless Loyalty System? — www.divante.com
4 Benefits of Composable Customer Data Platform
As digital transformation becomes more of a reality, CDP platforms are increasingly leading the transition, helping brands effectively use data to become more efficient and make strong data-driven decisions to create personalized customer experiences:
4 Benefits of a Composable Customer Data Platform — www.lytics.com
Podcast Episodes
In this episode, Keri Taub, VP of Strategy at Bloomingdale’s, shares her insights on how Bloomingdale’s is approaching data-driven marketing in a changing retail world, how to leverage good data for memorable personalization, and when to go an extra step further with the highest-stakes clients:
In this week’s episode of Data Unlocked, Jason sits down with Beth Ferreira, venture capitalist and general partner at FirstMark Capital. Today, she is here to discuss the 2022 “recession” and how companies can revisit strategies, cut costs, and focus efforts in today’s market:
Videos and Webinars
How to Turn Customer Feedback Into Actionable Insights
Turning customer feedback into actionable insights requires continuous listening, finding areas to improve, and driving those improvements. Those insights direct organizations to the next best step for the individual and the group and can be adjusted in real-time:
Guides, Case Studies, and Reports
Headless CMS Explained
Let’s explore the core capabilities of a headless CMS, its benefits, and its disadvantages:
The Ultimate Headless CMS Guide — www.acquia.com
Upcoming Events and Webinars
Hands On with Contentful and Ninetailed
In this lesson, you’re going to get into a hands-on personalization experience with Ninetailed and Contentful. Throughout the lesson, you'll learn how to set up personalization campaigns within Contentful, create audiences for your campaigns, attach audiences and variants to each other, and many more:
🗓 Thursday, June 16, 2022 @ 7.30 am PDT / 4.30 pm CET
Hands On with Contentful and Ninetailed — www.headlesscreator.com
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That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉