💭 The Future of Digital Experience Is Composable Architecture | XS' Issue #3
Hello everyone to the 3rd issue of Experience Stack Newsletter!
Since the number of Covid cases skyrocketed again all around the world, we hope you’re safe and healthy 🙏
This week, we’ll be talking about composable architecture:
why it’s trending
what it is
how it works
Let’s jump to this week’s topic, and then as always, you’ll have the best posts, videos, podcasts, and other types of content from last week.
A Brief Discovery to the Composable Architecture
As businesses grow and scale, so does the complexity of their IT infrastructure.
As more and more applications are added, it becomes increasingly difficult to manage and maintain all of the moving parts.
This is where composable architecture comes in, allowing businesses to build an IT infrastructure that is both manageable and scalable.
According to Akana, composable architecture is the process of scaling storage, networks, databases, and compute functionality in a more agile fashion. In composable architecture, APIs are used to enable flexibility and ecosystem management.
Making several vital components and tools accessible enables developers to successfully choose and adapt their tech flow depending on business needs. Selecting best-of-breed tools allows developers to build their development stack.
JAMstack tools,
Microservices,
API-First,
Cloud-Native,
Headless solutions,
and other options are available.
This modularity makes composable architecture a great option for modern businesses that need to be able to adapt to changing conditions rapidly.
This approach has several advantages over traditional architectures, and more businesses are starting to adopt it.
Companies may use the composable architecture approach to connect diverse technologies (either internally developed or third-party services) to provide
→ a unified customer experience,
→ improve customer engagement,
→ boost conversion,
→ increase retention,
→ execute business needs, and generate more revenue.
More resources about composable architecture:
How to Build Composable Enterprise Architecture | Composable Architecture With APIs — www.akana.com
Find out how to scale and secure composable architecture.
Composable commerce | Commerce Layer core concepts — commercelayer.io Learn about the benefits of composable commerce on headless architecture, and how Commerce Layer supports this approach.
Rounding Up the Stack
Blog Posts
These are the articles from last week that caught our attention:
Why You Should Use Figma with a Headless CMS
Figma is a popular design tool that accelerates UX team collaboration. Discover how it can be an even more powerful tool when used in conjunction with a headless CMS.
Why You Should Use Figma with Headless CMS | Kontent by Kentico. — kontent.ai
UX teams around the globe are actively exploring how to work with Figma to take advantage of its full potential.
7 Digital Experience Principles to Transform Websites and Apps
There’s no one way to approach transforming websites and apps. However, certain digital experience principles have emerged as foundational for meeting customer expectations through these channels.
7 Digital Experience Principles to Transform Websites and Apps | Medallia — www.medallia.com
As more customers spend time on websites and apps, the digital experience principles you use to shape those online customer journeys now matter even more.
57 Personalization Statistics & Facts for 2022 You Shouldn’t Ignore
In this post, the Ninetailed team compiled, reviewed, and classified a collection of current statistics about personalization to help you make the most of 2022.
57 Personalization Statistics & Facts for 2022 You Shouldn’t Ignore — ninetailed.io
What are the latest statistics and trends in personalization? What should you be doing to stay ahead of the curve?
How to Calculate Digital Experience Maturity and Why It Matters
In this article, you’ll explore the importance of understanding your level of digital experience maturity and how to calculate the digital maturity of your company.
How To Calculate Digital Experience Maturity | Kentico Xperience — xperience.io
The importance of the customer experience is clear, with over two-thirds of companies now competing chiefly on the basis of it.
A Whole New CX: Meeting the Retail Demands of Today’s Digital Consumer
Creating a stellar CX in today’s digital age boils down to putting yourself in the customer’s shoes, keeping up with changing sentiments, and finding digital ways to make their journey a memorable one.
A whole new CX: Meeting the retail demands of today’s digital consumer | Appnovation — www.appnovation.com
To adapt to shifting shopping behaviors, retailers must give consumers what they want: a truly streamlined, and digital-first, shopping experience.
Why Data-Driven Decision-Making Is the Foundation of Successful CX
How marketers can improve their decision-making processes using automation.
Why data-driven decision-making is the foundation of successful CX
Without actionable data, customer experience strategies are doomed to fail.
Intent Data Explained: Types, Sources, Tracking and Scoring
In this post, you’ll learn how to score and leverage intent data - leveraging a range of intent data sources is the best way to ensure you get both the broad and in-depth intent insights you need to focus your efforts on the right organizations in the right way.
Intent Data Explained: Types, Sources, Tracking and Scoring — www.cmswire.com There’s no getting around it: Intent data is complex.
Podcasts
The Customer Experience Podcast
5 Elements of an Exceptional Customer Experience
In this episode, Elizabeth Dixon (guest) talks about “5 Elements of an Exceptional Customer Experience.” These five elements build on one another (somewhat sequentially) to create a holistic and remarkable customer experience. She also has a clear understanding that customer experience will never be better than your employee experience.
The CX Leader Podcast
It’s a Great Time to Be a CX Leader
In the 200th episode of The CX Leader Podcast, host Steve Walker and guests Sonya McAllister and Sean Clayton reminisce on how customer experience has evolved since the podcast began in 2018, how businesses’ views and acceptance of CX have changed in those four years, and what customer experience will look like in 2022.
CX Files
In this episode, Lisa Stoner (global head of support operations at Uber) explores some of the challenges of hyper-growth, multiple customer channels, and how to innovate without breaking your day-to-day service to the customer.
Videos and Webinars
Headless Creator - Common Myths and Misconceptions About Personalization
In this video, you’ll learn all about the misconceptions of personalization, how to identify them and address them. Then, you’ll learn how to do personalization in the right way.
Case Studies
Personalization Decoded - How to Personalize Anonymous Visitors Experience to Turn Them Into Customers
In this case study, you’ll see how to personalize the digital experience on Routable for its visitors based on zero-party data it acquires via demo requests, ebook downloads, or any other type of form submissions.
How Would We Personalize Routable’s Anonymous Visitors Experience to Turn Them Into Customers — www.personalizationdecoded.com The average website sees 97% to 98% of anonymous visitors
Upcoming Events & Webinars
Headless Creator - Introduction to Customer Data for Personalization
🛠 In this lesson, you’ll learn all about data types, data privacy as it relates to personalization, how to segment anonymous visitors, what data-driven profiles are and how to create them, and much more.
🗓 Wednesday, January 26 at 7.30 am PT / 10.30 am ET / 4.30 pm CET
Introduction to Customer Data for Personalization — www.headlesscreator.com
Learn all about data types, data privacy as it relates to personalization, how to segment anonymous visitors, how to create them, and much more.
CMS Wire - How to Build Channel-Inclusive Digital Experiences
🛠 Explore what happens when digital experiences break down and how to save the day for your customer.
🗓 Tuesday, January 25 at 11 am PT / 2 pm ET / 8 pm CET
How to Build Channel-Inclusive Digital Experiences — www-cmswire.simplermedia.com
You'll learn how to turn a journey break down into loyalty-inspiring and revenue-generating experiences.
Contentful - Implementing MACH Masterclass
🛠 Learn about:
A six-step framework to assess business compatibility with MACH architecture
Hear about a retailer example of MACH in action
Discover the five workstreams essential when moving to MACH
🗓 Tuesday, January 25 at 8.30 am PT / 11.30 am ET / 5.30 pm CET
Contentful and E2X: Implementing MACH Masterclass | Contentful — www.contentful.com Join us for a Contentful and E2X MACH masterclass and gain clarity on moving your business’s digital strategy to a MACH architecture with the help of a structured plan to achieve digital success.
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That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don't hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co
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Till next time 😉
Esat