💠Structured Content: A Quick Overview | XS’ Issue #55
What Is Structured Content?
Structured Content is content that is organized and designed to be reusable and flexible for a variety of different end projects. This requires content to be modeled in a modular way which allows teams to create a central content repository where content is treated as data and can be called upon in a variety of different circumstances.
Why Is Structured Content Important?
Structured content refers to any type of content that is organized into a specific format, such as headings, lists, and tables.
The biggest benefit of structured content is content reuse. Instead of creating, re-creating, copying, and pasting content, authors create it once. Moreover, this type of content is easy for readers to scan and absorb, and it helps search engines more effectively index your site.
Structured content can be:
written once and utilized across several channels
leveraged via third-party APIs.
easily prototyped.
The main goal of structured content is to treat content as data both from an internal and external perspective.
Rounding Up the Stack
Each and every week, hundreds of blog posts, guides, and playbooks are written, tens of podcast episodes are recorded, and tens of videos and webinars are produced in the digital experience space.
These are the most exciting content from last week that caught our attention, and we enjoyed reading, listening, and watching:
Blog Posts
To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies.
This post explains some of the underlying complexity of Extract-Load.
The content value chain can help content teams develop a consistent process to make their content valuable, so it will deliver sustained results.
Leverage your data to win customer influence by delivering the right messaging at the right time to the right people.
Enterprise software is no longer just about getting the job done – it’s about getting the job done right. That’s why more businesses are turning to MACH architecture as the future of their enterprise software needs.
Podcast Episodes
The Key To Customer Engagement: Consent and Iteration
This episode features an interview with Matt Smidebush, RVP of Global Customer Success Programs at Twilio Segment, and Seth Familian, Director of Global Advisory Services at Twilio Segment. In this episode, Kailey, Matt, and Seth discuss identity resolution, capturing consent, and the power of iteration.
Videos and Webinars
How to Map Out the User Onboarding Journey
User onboarding is one of the most crucial elements of a product-led growth strategy. In this insightful episode, Joshua Waldman and Trevor Hatfield from Inturact, share their process of mapping out the user onboarding journey.
Guides, Case Studies, and Reports
In this blog post, you’ll explore 6 common A/B testing practices that are guaranteed to fail. You’ll read:
why it’s important to have a plan and set goals before you start testing,
how to create a control group, and
why you should avoid making too many changes at once.
Upcoming Events & Webinars
Join the high-stakes action: Ninetailed’s ‘Composable Hold’em Charity Poker Tournament’ during ShopTalk Las Vegas 2023 on Sunday, March 26th.
That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉