š Start Atomizing Your Content for a Better Digital Experience | XS' Issue #1
Welcome to the first issue of Experience Stack Newsletter where you can find a weekly roundup of curated posts and helpful insights about the digital experience.Ā
Why Did We Launch the Experience Stack Newsletter?
The companies who win are the ones who strive to understand the customer.
Thereās a lot of noise in the customer experience space. And the content that is out there usually lacks depth and substance.
For this reason, we decided to startĀ the Experience StackĀ Newsletter.
Our mission is simpleĀ ā becoming the best resource for ādigital experience.ā
What to Expect From Us:
Once a week, weāll send you:
the topic of the week ā in each newsletter, weāll be talking about a concept and providing you some resources - in case you want to learn more about the topic.
curated industry blog posts,
upcoming events & webinars,
podcast episodes (we are also working on Experience Stack Podcast and will be launching it soon š„³),
ideas from Twitter, Reddit, & LinkedIn,
YouTube videos,
and many more...
ā If you have any questions, comments, or feedback, please don't hesitate to reach out to us by replying to one of the emails or emailing directly to us via esat@experiencestack.co
After defining why did we launch the Experience Stack Newsletter and what you can expect from us, letās dive into this weekās topic:Ā Ā
Start Atomizing Your Content for a Better Digital Experience
According to Gartner, atomic content refers to dynamically, and often in real-time, combining different content āatomsā to create a more relevant overall marketing asset and experience that specifically meets the needs of the recipient based on where they are on theĀ customer journey.
Some may think that atomic content is some sort of content repurposing (creating smaller pieces of content from a big piece of content - for instance creating blog posts from a book), however, itās not content repurposing.
Letās use the landing page hero section as an example to understand the atomic content design methodology better.
Normally, the hero section is a component on its own. With the new solutions like headless CMS and composable architecture, we can atomize the hero section into:
title
subtitle
hero image
CTA
The goal of atomic design is to create cohesive, consistent, and scalable designs by breaking them down into smaller, more manageable parts. These smaller parts can then be assembled into larger components, and finally, into a complete website or interface.
By atomizing the content, one can achieve:
easier scalability without creating the same information over and over again
better personalization experience by tailoring the atomic content pieces based on visitorsā behavior
more focused experimentation by testing atoms or groups of atoms instead of whole section/component or page
The next big thing in the digital experience is delivering personalized content at a scale. Itās no surprise to say that atomic content design, headless, and composable architecture are a major part of this change. Companies who develop this skill first will be able to utilize it to build customer connections that rivals will find difficult to break up.
More resources about atomic content modeling:
Master Atomic Content Marketing ā www.gartner.com Deliver better customer experiences with dynamic content.
Rounding Up the Stack
Blog Posts
These are the articles from last week that caught our attention:Ā
11 Personalization Books You Need to Read to Understand Customer Experience Better
ļ»æThis blog post showcases 11 books to help you better understand the importance of personalized experiences for customers and how to put these strategies into practice in your company.
11 Personalization Books You Need to Read to Understand Customer Experience Better ā ninetailed.io
11 books to help you better understand the importance of personalized experiences
Scaling Content at Coinbase
Over the past year, cryptocurrency exchangeĀ CoinbaseĀ has invested in tooling to eliminate static content across their web frontend. This is the story of how they did it and why itās important.
Scaling content at Coinbase | Contentful ā www.contentful.com
Coinbase has invested in Contentful to eliminate static content across their web frontend.
2022 Predictions: Data Strategy and Privacy
ļ»æIn this post, experts tell their thoughts on how marketers will use data analytics to manage more effective customer engagement and staffing in physical locations.
2022 Predictions: Data strategy and privacy Successful marketers will be using data to initiate more communications while respecting consumersā privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy.
Best Examples of Mere Exposure Effect in eCommerce Marketing
People tend to prefer familiar people, situations, or objects. This psychological effect is used in marketing to enhance consumer attitudes toward particular brands and products.
Best Examples of Mere Exposure Effect in eCommerce Marketing ā www.segmentify.com
Learn what the Mere Exposure Effect is and how itās used in marketing. Take a look at the eCommerce Marketing examples using MEE.
Top 8 Tech Trends to Watch Out for in 2022
From headless commerce becoming easier to consume, to retailers becoming more tech-savvy, 2022 will undeniably be a huge year for commerce technology.
Top 8 tech trends to watch out for in 2022 | commercetools ā commercetools.com
So, whatās in store for this upcoming year?
Podcasts
The CX Chronicles Podcast
In this episode, Fred Reichheld from Bain & Company joined the show and talked about:
Why making your customer's life better always drives profits & future growth
What drove Fred to create the Net Promoter Score (NPS) & why it drives innovation
Why high scoring NPS public companies outperformed the rest of the market
How great leaders set their team upĀ for success & create amazing places to work
Speaking truth to create power and market dominance as you scale
CX Today Podcast
The Future of CX: Predictions for 2022
The Customer Experience Podcast
Empathy, Listening, and Human Centricity, In this episode, youāll learn:
How to make human-centricity your core value
What the relationship between CX and EX is
How listening and empathy create better brand experiences
Why AI should stand for augmented intelligence
Events & Webinars
š In this lesson, youāll learn all about the misconceptions of personalization, how to identify them and address them.
šĀ Wednesday, January 12, 2022 7.30am PT/ 10.30am ET/ 4.30pm CET
Common Myths and Misconceptions About Personalization ā www.youtube.com
Strategies for Leveraging External Data
š Learn how new technologies make external data more accessible. This webinar will cover:
The increasing importance of external data for analytical and data science use cases
New technologies lower the barriers to access and use external data
šĀ Thursday, January 13 at 11am PT/ 2pm ET/ 8pm CET
WEBINAR: Strategies for Leveraging External Data ā www-cmswire.simplermedia.com
Join this live, hour-long webinar to hear Scott Taylor
Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies
š In this webinar, attendees will learn:
What are other forms of identity resolution without third-party cookies?
How can you use the best technology to improve matching for your specific business purposes?
How can you collect more data to turn your consumers from anonymous to known?
šĀ Tuesday, January 11, 2022 10am PT/ 1pm ET/ 7pm CET
Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies
In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is.
Case Studies
In this case study, you'll see how to personalize the social proofs on PlusDental's homepage to increase conversions based on the location.
How Would We Personalize PlusDental's Social Proofs Based on Location Data ā www.personalizationdecoded.com Use location data to personalize your user journey
Recent YouTube Videos
Intro to Personalization: Maturity Model & Segmentation by Andy Kaiser (CEO of Ninetailed)
Personalized content utilizes specific information about your users to create a unique individualized experience between them and your company or brand. In this lesson, we'll be learning the fundamentals of personalization by focusing on segmentation and the personalization maturity model.
Make anything shoppable. Anywhere. by Filippo Conforti (CEO of Commerce Layer)
In this video, youāll learn how to make anything shoppable with Commerce Layer using just the command line. In less than 30 minutes, you'll see how to place an order from scratch leveraging Commerce Layer's powerful CLI and flexible APIs.
Thatās it from our side.
Hope youāll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don't hesitate to reach out to us by replying to one of the emails or emailing directly to us via esat@experiencestack.co
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them š¤