💠Personalized Experiences without Boundaries: Omnichannel Personalization | XS' Issue #7
Hey there from another issue of Experience Stack Newsletter 👋
I hope you all had a lovely Valentine's day with your loved ones.
So far we’ve talked about different aspects of experience, from atomic content design to cookieless future, composable architecture to MACH.
Today, it’s all about omnichannel personalization 👇
You Need to Pay More Attention to Omnichannel Personalization than You Think
Before going into omnichannel personalization, let’s understand what omnichannel is.
Essentially, omnichannel means that a consumer can engage with a brand in whatever way they want, whenever they want, and wherever they are. At its most basic level, omnichannel refers to an experience that is seamless and integrated across different channels - this could include online shopping, phone orders, in-store purchases, or any combination of these.
Going back to the topic, omnichannel personalization is one of the most important aspects of digital experience today.
According to Google, a person switches between an average of three devices to complete a task. And they use over 10 channels to communicate with businesses.
By delivering a personalized experience to customers regardless of the touchpoint, brands can create a strong bond with them that leads to increased loyalty and revenue.
More and more consumers (69% to be specific) expect a personal and consistent customer experience across multiple different channels, both physical and digital.
However, many businesses don't pay enough attention to omnichannel personalization, which can lead to missed opportunities and decreased ROI.
Yet despite consumers using more channels and devices than ever before, few businesses are prepared to deliver consistent, personalized experiences across channels. Less than 1 in 4 businesses say they are investing successfully in omnichannel personalization.
The future of customer experience is more connected and personalized than ever.
Technology has made it possible for organizations to connect user data across every possible touchpoint.
Mobile, web, or in-store is no longer enough to connect with consumers; brands need a presence across many touchpoints so they can craft exceptional omnichannel experiences that will revolutionize the customer experience.
To provide these "omnichannel" experiences, organizations must invest in technology that provides unified customer profiles across all touchpoints and uses that data to interact proactively along the customer journey.
Rounding Up the Stack
Blog
Each week, we read tens of blog posts (if not more than a hundred) to deliver you the best articles written from the last week.
These are the articles from last week that we enjoyed reading and caught our attention:
Complete Guide to Understand and Measure the Performance of Your Website
What is web performance, and why is it important? Alba from Bejamas is addressing these questions in this article and diving deep into measuring the web vitals of a website.
Complete guide to understand and measure the performance of your website. - Bejamas — bejamas.io
What Is a Modern Data Stack for Growth?
Learn why every company needs a data stack to fuel growth and how to build one with purpose-built technologies.
What Is a Modern Data Stack for Growth? — amplitude.com
Best React Frameworks to Go Jamstack
Let’s learn everything required to understand Jamstack and choose the best React-based framework to implement it between Next.js, Gatsby, and Remix
How to choose the best Jamstack React framework - DatoCMS — www.datocms.com
Benefits of Structured Content for Content Creators
Want your content to be more efficient, findable, and future-proof? These are just three benefits of structured content and there are more!
Benefits of Structured Content for Content Creators — www.sanity.io
The 3 Key Components of a First-Party Data Strategy
In this article, you’ll explore the key components of a first-party data strategy that will set your organization up for success amidst the continual changes and escalation in customer expectations.
The 3 Key Components of a First-Party Data Strategy — www.cmswire.com
5 Headless CMS Trends to Watch in 2022
What trends and challenges will come into play for enterprises worldwide? Dive into this article to see what’s in store for Headless CMS in 2022.
Headless CMS trends to watch in 2022 | Kontent by Kentico. — kontent.ai
Invest in the Right Marketing Tools by Knowing Your Digital Experience Maturity
Read on to find out how understanding the level of your business’s digital experience maturity can steer you in the right direction.
Invest in the right marketing tools by knowing your digital experience maturity. | Kentico Xperience — xperience.io
Podcasts
The Customer Experience Show
Elevate CX with a Human-Centered Approach
In this episode, you’ll listen to why a human-centered approach sets the stage for success.
Human Duct Tape Show
4 Ways to Strengthen CX Leadership in Purpose-Driven Work
This is a great episode in which you’re able to really dig more deeply into the ways you can weave humanity into your business.
Videos and Webinars
Agility CMS - MarTech Meets Composable DXP
Going Headless with John - What is API First in MACH Architecture?
Case Studies & Reports
How Would We Personalize 'Top Villas' to Increase Its Conversions
By using personalization, you'll be able to increase your customer base while maintaining the exclusivity of your luxury brand.
How Would We Personalize 'Top Villas' to Increase Its Conversions — www.personalizationdecoded.com Is there anything more gratifying than feeling special?
The Ultimate Guide to Digital Experience Management
Learn all about digital experience management and how it affects your customers and your business – including how it ensures brand consistency and boosts your bottom line.
The ultimate guide to digital experience management - Optimizely — www.optimizely.com
Upcoming Events & Webinars
Headless Creator - How Personalization and A/B Testing Work Together
🛠 In this lesson on personalization, you are going to focus on experimentation, A/B testing, and how they work together. Presenters will touch upon ROI, scaling, and the importance of data in experimentation.
🗓 Monday, February 21 at 7.30 am PT / 10.30 am ET / 16.30 CET
How Personalization and A/B Testing Work Together — www.headlesscreator.com
Headless Creator - Getting Ready for a Personalization Implementation
🛠 In this lesson, you’re going to get ready for the personalization implementation by reviewing items you should consider in your headless CMS and eCommerce systems.
🗓 Wednesday, February 23 at 7.30 am PT / 10.30 am ET / 16.30 CET
Getting Ready for a Personalization Implementation — www.headlesscreator.com
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That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉