💠Personalization Maturity Model | XS’ Issue #51
Importance of Understanding Your Personalization Maturity Level
You might be familiar that personalizing the customer experience is essential for your business, and personalized experiences provide excellent returns.
Great!
But, how to start?
Personalization platforms come in different shapes and sizes, depending on the sophistication level of personalization you need.
The question of when and how to start customer experience personalization can be answered in many ways. Some companies may find success from day one, while others might not feel confident enough until they have some data under their belt.
It all depends on where your team and company sit on the personalization maturity level.
The personalization maturity model is a framework that shows you where you stand at your personalization efforts based on your segmentation, content, customer data, real-time delivery, etc., efforts.
The personalization maturity model is a way of understanding the different levels of personalization strategies. As you advance up in the personalization maturity levels, you go from simple segmentation to hyper-segmentation with predictive personalization via product recommendations, dynamic pricing, smart social proofs, and so on.
For example, an entry-level platform may suit someone who is just starting out and looking to build up their audience without too many technical requirements. At the same time, enterprise-level solutions can accommodate large corporations with sophisticated personalization tools.
That's why it is crucial to understand how mature your brand is for personalization before implementing personalization into your business campaigns.
Rounding Up the Stack
Each and every week, hundreds of blog posts, guides, and playbooks are written, tens of podcast episodes are recorded, and tens of videos and webinars are produced in the digital experience space.
These are the most exciting content from last week that caught our attention, and we enjoyed reading, listening, and watching:
Blog Posts
In this post, you’ll explore four benefits of using Ninetailed and Contentful together for composable A/B testing.
Microservices orchestration has become an essential part of the modern tech stack. Find out why and see how it can benefit your organization.
How does ChatGPT fit into content strategy and headless content management? The way that enterprises implement ChatGPT will determine the value they derive from it.
A moderating Fed, better cost management, and low expectations presage a carom off the bottom.
Marketing teams should start rationalizing their stacks to eliminate contract, product, and functional redundancies.
Podcast Episodes
Doing B2B CX Better
In this CX Decoded podcast, Jim Tincher, founder, CEO, and journey mapper-in-chief at Heart of the Customer and author of the book "Do B2B Better," discusses the importance of talking to customers after a transaction has taken place. He also addresses how to measure customer experience and the role of inventory in the business:
Videos and Webinars
Building a GPT-3 AI App with Next.js and Vercel Edge Functions
Guides, Case Studies, and Reports
In this comprehensive guide, you’ll learn everything you need to know about composable architecture.
That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉