💠Lead Enrichment and Its Importance for B2B Marketing and Sales | XS’ Issue #48
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Lead enrichment is the process of adding additional data points to a lead record in order to better qualify or target the lead. This data can include contact information, demographic data, firmographic data, behaviors, and more. The goal of lead enrichment is to provide sales and marketing teams with more information about a lead so that they can make better decisions about how to engage with that lead.
💠Lead Enrichment and Its Importance for B2B Marketing and Sales | XS’ Issue #48
💠Lead Enrichment and Its Importance for B2B…
💠Lead Enrichment and Its Importance for B2B Marketing and Sales | XS’ Issue #48
Lead enrichment is the process of adding additional data points to a lead record in order to better qualify or target the lead. This data can include contact information, demographic data, firmographic data, behaviors, and more. The goal of lead enrichment is to provide sales and marketing teams with more information about a lead so that they can make better decisions about how to engage with that lead.