💠Lead Enrichment and Its Importance for B2B Marketing and Sales | XS’ Issue #48
Lead enrichment is the process of adding additional data points to a lead record in order to better qualify or target the lead. This data can include contact information, demographic data, firmographic data, behaviors, and more.
The goal of lead enrichment is to provide sales and marketing teams with more information about a lead so that they can make better decisions about how to engage with that lead.
For example, if a lead only has an email address, adding data points like job title, company size, or industry vertical can help sales people decide whether or not to reach out and how to tailor their approach.
Lead enrichment is a process that can help to improve the quality of your leads, making them more likely to convert into paying customers.
There are several reasons why lead enrichment is so important:
First, it helps to ensure that you are targeting the right audience with your marketing messages. By enriching your leads, you can obtain more information about their needs and wants, which allows you to tailor your marketing efforts more effectively.
In addition, lead enrichment can also help you to avoid wasting time and money on leads that will never convert. By enriching your leads, you can obtain more information about their intent and level of interest, which allows you to prioritize your follow-up efforts. This can save you a significant amount of time and money in the long run.
Finally, lead enrichment can also help to build trust and credibility with your leads. By providing them with relevant and valuable information, you can show that you are truly invested in helping them succeed. This can go a long way toward converting leads into customers.
When it comes to lead enrichment data, there are many different types that can be useful for businesses. However, some types of data are more important than others. Here are some of the most useful types of lead enrichment data:
revenue
company size
contact information
geographic location
industry classification
Rounding Up the Stack
Each and every week, hundreds of blog posts, guides, and playbooks are written, tens of podcast episodes are recorded, and tens of videos and webinars are produced in the digital experience space.
These are the most exciting content from last week that caught our attention, and we enjoyed reading, listening, and watching:
Blog Posts
No matter how you get there, once you go composable, you’ll never look back. Here are seven steps to becoming (more) composable.
Nishant Patel, CTO of Contentstack, shares his perspective on how to minimize risk when making a move to composable - since the risk is on everyone’s minds.
If your company is collecting large amounts of unstructured data, then additional engineering efforts will likely be required before Data Analysts can effectively analyze your data. In this blog you will learn about the difference between structured data, semi-structured data, and unstructured data. You will also see why unstructured data must go through additional processing before it can be used for analysis.
Good data hygiene means data is correct and easily used to draw insight. This definition then begs the question: How do you achieve it?
Your data stack is the combination of tools and platforms your organization uses to collect, process, store, and analyze data. To make the most of your data stack, start with something simple, like an off-the-shelf product, and then continue to evolve your data stack over time.
Podcast Episodes
The Future of Search with Algolia
In this episode, host Tim Ahlenius is joined by Piyush Patel, Chief Strategic Business Development Officer at Algolia. They discuss how customers interact with search, how customer expectations are improving the power of search, and recent news of Algolia's acquisition of Search.io.
Videos and Webinars
Digital Experience Technology 2023 Themes
Amanda Skura, Head of Digital Experience Technologies, US & Canada at Audi of America, talks about owning the future and innovating around data, connectivity, and digitalization:
Guides, Case Studies, and Reports
If you want your business or organization to take advantage of these opportunities for growth, then understanding what lies ahead on the horizon over the next years is essential.
In this comprehensive post, you’ll read the eight key digital transformation trends that businesses should be prepared to leverage within the next few years.
With technology and artificial intelligence playing an ever-growing role, it’s crucial for businesses to stay up-to-date on the latest trends and challenges in the industry. Read on to find out what the future holds for the headless world in 2023 and beyond.
Upcoming Events and Webinars
Finding a workflow that’s good for devs and content writers is hard. In this episode, Tiff Janzen will teach us how to use Stackbit to make all your teams happy.
Thursday, February 16 @ 6.30 pm GMT+1
That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉