💠Data Activation: Unlock the Value of Your Data | XS’ Issue #44
Close the Gap in Marketing by Unlocking the Value of Data
What Is Data Activation
Customer data is one of the most powerful assets that any organization can have, but unlocking its full potential requires a strategic approach to data activation.
Data activation refers to the process of converting customer data into insights and experiences that drive business value.
By leveraging advanced analytics tools and techniques, marketers can unlock a wealth of valuable information from their customer data in order to make more informed decisions, develop targeted marketing campaigns, and optimize their overall marketing efforts.
There are several key steps involved in the data activation process.
First, it is important to understand your customers' needs and preferences by gathering useful information about them through various means such as surveys, focus groups, interviews, social media activity streams, etc.
Next, you must analyze this information using techniques like machine learning or predictive analytics in order to identify patterns and trends that can be used to segment your customer base and create effective marketing campaigns.
Once you have collected, analyzed, and segmented your customer data, the next step is to use these insights to create targeted experiences for individual customers.
Importance of Data Activation
Data activation is a critical component in any business intelligence initiative. When data is properly activated, it becomes more useful and valuable to the organization.
The benefits of data activation include increased decision-making speed, improved accuracy of decisions, greater insight into customer behavior and preferences, and enhanced collaboration among stakeholders. These benefits can have a significant impact on an organization's bottom line, helping to drive growth and improve performance across all areas of the business.
In order to activate data effectively, businesses must adopt practices that facilitate data access and use. One key area of focus should be developing effective information governance processes that ensure high-quality data is available for analysis at all times. Additionally, organizations must foster a culture that encourages collaboration between different groups within the organization, as well as with external stakeholders. By taking these steps, businesses can better leverage their valuable data assets to achieve greater success in today's competitive business environment.
In summary, data activation is a critical component of any modern business intelligence initiative. By activating their data effectively, organizations can gain a competitive advantage and drive growth across all areas of the business.
Rounding Up the Stack
Each and every week, hundreds of blog posts, guides, and playbooks are written, tens of podcast episodes are recorded, and tens of videos and webinars are produced in the digital experience space.
These are the most exciting content from last week that caught our attention, and we enjoyed reading, listening, and watching:
Blog Posts
What is Facebook Event Match Quality – Here’s Everything You Need to Know
This unified customer data under cloud apps can now be synced with Facebook using server-side API to deliver even more personalized ads on where they are in the buyer’s journey using a CDP:
What is Facebook Event Match Quality – Here’s Everything You Need to Know — www.customerlabs.com
Where Should a CDP Fit in Your MarTech Stack?
Here are three approaches to consider when implementing a CDP based on how it integrates with your customer data ecosystem:
Where Should a CDP Fit in Your MarTech Stack? — martech.org
Commerce APIs Explained - What Are They?
Commerce APIs are a set of organized functions that capture all the "things" an e-commerce website can do:
Commerce APIs Explained - What Are They? — cleancommit.io
How to Consolidate Your Tech to Reduce Costs & Improve Efficiency
Improve efficiency. Reduce expenses. By working on both of these endeavors simultaneously, you can ensure strategic technology objectives are executed quickly and effectively:
How to Consolidate Your Tech to Reduce Costs & Improve Efficiency — www.deptagency.com
Can CDPs Save Us From a Cookieless Future?
With Chrome ending support for third-party cookies in 2024, customer data platforms could help brands build value:
How CDPs Could Be Remedy to Cookieless Future — www.cmswire.com
Podcast Episodes
Engaging Consumers Through Human-Centric Strategies - Good Data, Better Marketing
This episode features an interview with Umi Patel, Vice President of Consumer Insights and Analytics for North America PepsiCo Beverage Portfolio. In this episode, Kailey sits down with Umi to discuss permissible enjoyment, macroeconomic trends, and storytelling through data:
Videos and Webinars
Scalable Digital Customer Experiences
Join this video to learn from Rafaela Ellensburg from Albert Heijn and her holistic view on content and why structured content is the basis for scalable digital customer experiences.
Guides, Case Studies, and Reports
A Guide to Image Optimization on JAMstack Sites
In this article, Alba Silvente shows us the theoretical and practical solutions to the most common problems when working with images and how to automate them by using a headless CMS and an image CDN:
A Guide to Image Optimization on JAMstack Sites — www.smashingmagazine.com
Upcoming Events and Webinars
Solving Search for Static Sites
Search on any site can be a complicated problem to solve. When it comes to static sites, however, the problem can be a lot more complicated since you want to limit how much JavaScript you send to the client, and you need the search to be fast. Existing solutions were all problematic in this area. In this session, Liam Bigelow will introduce us to PageFind, a new library that aims to solve make the search for static sites both lightweight and performant:
Solving Search for Static Sites — cfe.dev
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That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co
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Till next time 😉