💭 Content Personalization | XS’ Issue #59
Content personalization is the process of tailoring your website's content to match the specific interests and needs of each individual visitor.
This could involve anything from showing relevant products and services based on past behavior to using personalized messages and calls to action throughout the site.
Done right, content personalization can be an incredibly effective way to improve the overall user experience on your site and boost conversions.
There are plenty of reasons why content personalization is important, but here are just a few of the most notable ones:
It helps you stand out from the crowd
It boosts engagement and conversions
It improves the overall user experience
By showing visitors content that's relevant to them, you'll be able to keep them engaged and decrease the likelihood of them bouncing from your site. This can improve your conversion rate and lower your bounce rate, which is a key ranking factor for search engines.
→ 7 Effective Ways of Website Content Personalization to Create Compelling Customer Experiences:
Headline personalization
CTA personalization
Hero image personalization
Featured blog post personalization
Navigation/Menu personalization
Social proof personalization
Product or feature personalization
Rounding Up the Stack
Each and every week, hundreds of blog posts, guides, and playbooks are written, tens of podcast episodes are recorded, and tens of videos and webinars are produced in the digital experience space.
These are the most exciting content from last week that caught our attention, and we enjoyed reading, listening, and watching:
Blog Posts
By the end of this post, you'll have a clear understanding of how content personalization engines can revolutionize your marketing strategies and the key factors to consider when selecting the right personalization solution for your business.
How a global retail platform used composable tech to improve user experience and drive long-term growth.
Understanding customer behavior is the key to effective marketing today.
I can’t promise that a POC will demand any less time or resources than an RFP, but I’ll guarantee you’ll be much further ahead when you start implementing. And in today’s rapidly changing market, that’s money in the bank.
“Despite all the recent hype, however, composable commerce has always existed. A great deal has changed because of the technology that now allows for that composition to be really effective.”
Podcast Episodes
Why You Should Be Focusing On Marketing Contribution and Not Attribution
In this episode, you’ll listen to a discussion about some of the best practices around the marketing funnel and customer lifecycle, the strategies behind them, how to measure them, and more:
Videos and Webinars
How to Actually Get Started With Generative AI in Your Business
Guides, Case Studies, and Reports
By the end of this post, you'll have a thorough understanding of MACH architecture and monolithic architecture and be equipped to make an informed decision about which one is right for your business.
That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉