đ Atomic Content Modelling 101 | XSâ Issue #52
Start Atomizing Your Content for a Better Digital Experience
According to Gartner, atomic content refers to dynamically, and often in real-time, combining different content âatomsâ to create a more relevant overall marketing asset and experience that specifically meets the needs of the recipient based on where they are on the customer journey.
Some may think that atomic content is some sort of content repurposing (creating smaller pieces of content from a big piece of content - for instance, creating blog posts from a book), however, itâs not content repurposing.
Letâs use the landing page hero section as an example to understand the atomic content design methodology better.
Normally, the hero section is a component on its own. With the new solutions like headless CMS and composable architecture, we can atomize the hero section into:
title
subtitle
hero image
CTA
The goal of atomic design is to create cohesive, consistent, and scalable designs by breaking them down into smaller, more manageable parts. These smaller parts can then be assembled into larger components and, finally, into a complete website or interface.
By atomizing the content, one can achieve the following:
scalability without creating the same information over and over again
better personalization experience by tailoring the atomic content pieces based on visitorsâ behavior
The next big thing in the digital experience is delivering personalized content at a scale. Itâs no surprise to say that atomic content design, headless CMSs, and composable architecture are major parts of this change. Companies that develop this skill first will be able to utilize it to build customer connections that rivals will find difficult to break up.
Rounding Up the Stack
Each and every week, hundreds of blog posts, guides, and playbooks are written, tens of podcast episodes are recorded, and tens of videos and webinars are produced in the digital experience space.
These are the most exciting content from last week that caught our attention, and we enjoyed reading, listening, and watching:
Blog Posts
In this post, youâll explore four benefits of using Ninetailed and Contentful together for headless A/B testing.
Can AI-generated content be original? How can you use content-generating AI technologies like ChatGPT effectively? Read on to find out.
Process Mining is growing to become an established discipline in the IT landscape of large and complex organizations. IT analysts are also increasingly paying attention to both the innovation happening in the space and the vendors. Still, it can be a confusing market to look at, and as usual, if you want to reap the benefits, you need to do your homework.
While CLG approaches appear attractive, you may need more help adopting it than you first realize.
In this article, you will learn the benefits of content governance, best practices, and how technology solutions can bring your enterprise content governance to the next level.
Podcast Episodes
Activating Data Using Reverse ETL
Sylvain Giuliani, Head of Growth and Operations at Census, talks about why CDPs fail. While CDPs have not lived up to their data activation promises, reverse ETL solutions have become a popular alternative for companies looking to centralize and manage their customer data effectively. Reverse ETL solutions allow organizations to efficiently collect, process, and transfer customer data from various sources into a centralized repository:
Videos and Webinars
7 Reasons Why Technical Architecture Is Important For Business Success
Are you wondering if technical architecture really matters? In this video, youâll learn why it's crucial for everyone, not just techies, to understand the importance of implementing the right architecture:
Guides, Case Studies, and Reports
The MACH Book includes online member profiles, a range of selected case studies, and some additional, exclusive material from the MACH Alliance.
Thatâs it from our side.
Hope youâll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Donât hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them đ€
Till next time đ