š Agile Content Development | XSā Issue #18
A Brief Introduction to Agile Content Development
Companies are publishing hundreds of thousands of blog posts every day.
This is making people tired of all the content - which means they're less interested and more likely to leave your website.
A more agile way of planning, strategizing, and making content can help you do this better. In this way, you can always come up with meaningful content for your target audience and use data to take the guesswork out of your content creation process.
āAgile content development is a technology-supported method to develop and continuously optimize competitive content.ā
At its core, agile development is centered around collaboration and open communication, allowing people from a wide range of backgrounds and skillsets to contribute their ideas and expertise.
By actively involving customers, for example, teams are able to gain valuable insights into their audience and the needs of their users. In addition, constant feedback from stakeholders helps to ensure that the end product is responsive and relevant.
In agile content development, there is a continuous iterative cycle of:
exploration
creation
optimization
evaluation
Overall, agile content development offers an exciting opportunity for innovation in the world of digital experience and marketing.
With its focus on speed and agility, it has become a key component in driving effective campaigns that engage audiences on multiple platforms and boost ROI. And as technology continues to evolve and audiences change in response, agile development will remain at the forefront of content creation for years to come.
šĀ Use data to help you plan and improve your content strategy, but make sure you are writing to help someone.
Resources to explore more about āAgile Content Developmentā:
What is Agile Content Management? ā graphcms.com
Agile Content Development: Five Companies Tell How They Do It ā contentmarketinginstitute.com
Rounding Up the Stack
Each week, we try to read, listen to, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.
These are the content from last week that we enjoyed reading and caught our attention:
Blog Posts
How B2B Marketers Can Activate First-Party Data in Their CDP
Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through the sales funnel:
How B2B Marketers Can Activate First-Party Data in Their CDP ā martech.org
The Jamstack Ecosystem vs. WordPress: Why and When to Switch
In this post, youāre going to cover everything you need to know about why and when you should utilize the newer Jamstack ecosystem over the traditional WordPress approach along with the benefits it brings to your website and your business:
The Jamstack Ecosystem vs. WordPress: Why and When to Switch ā prismic.io
Structured Content Management Is a Marketer's Best Friend
Structuring all forms of content allows businesses to reuse, repurpose, and reimagine their content to deliver innovative customer experiences and stay ahead of evolving customer expectations:
Structured Content Management Is a Marketer's Best Friend ā www.cmswire.com
JAMstack Improves Your Platformās Resilience
Geopolitical, technological, environmental, or public health dynamics can produce a series of events that can strongly impact market conditions or peopleās behavior. Thus, JAMstack has enabled companies to cope with disruptive events more effectively in this context:
JAMstack Improves Your Platformās Resilience ā blog.reign.cl
Defining Your Data Quality
In this post, youāll read exactly what you need to know about how to define your websiteās data quality:
Defining Your Data Quality ā www.americaneagle.com
BONUS #1: Goodbye DXPs, Hello Composable Stacks
Podcast Episodes
The metaverse fits in all three of those boxes, with gaming, NFTs, and AR and VR technology making waves seemingly day after day, itās important for companies to measure how they should engage with the metaverse, how much they should prioritize it, and whatās at risk if they do or donāt:
This episode discusses the future of marketing tracking and attribution:
āI think marketers who donāt make the change, who are sitting on cookies and being naive, waiting for the inevitable to come and for somebody to solve it for them, they are going to be in major trouble.ā - MarTech Podcast
Videos and Webinars
Inside Lyftās Customer-Focused Digital Transformation
Lyft's VP of Customer Experience, Eric Burdullis talks about his career journey, what it truly means to be a customer-centric organization ā and some valuable insights about Lyft's continually evolving digital transformation:
BONUS Video: BFF VS GraphQL
BFF VS GRAPHQL ā www.youtube.com
Guides, Case Studies, and Reports
2022 Marketing Technology Landscape
In this report, youāll walk through the patterns that are emerging in the industry, and the ways in which marketing ops and technology teams are adapting to them:
Marketing Technology Landscape 2022 ā chiefmartec.com
Upcoming Events and Webinars
The Evolution of the CDP
The consumer landscape hasĀ changed radically over the past few years, and the customer data platform market has evolved to meet those demands. In this webinar youāll learn:
a brief history of the CDP, the state of the market, how it grew from data management to much more
how the CDP is moving beyond marketing into the rest of the business.
š Tuesday, May 17 at 11 am PT / 2 pm ET
WEBINAR: The Evolution of the CDP ā www-cmswire.simplermedia.com
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Thatās it from our side.
Hope youāll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Donāt hesitate to reach out to us by replying to one of the emails or emailing directly to me viaĀ esat@experiencestack.co
And, if you think your friends or colleagues might enjoy reading this newsletter,Ā feel free to forward it to themĀ š¤
Till next time š