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💭 Experience Analytics: A Quick 360-View | XS’ Issue #62
Experience analytics plays a crucial role in personalization strategies and A/B testing
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Esat Artug

June 2023

💭 A Quick Look at Composable CDPs | XS’ Issue #61
Composable MarTech: from traditional to composable
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Esat Artug

May 2023

💭 Personalization + Firmographic Data = Effective ABM | XS’ Issue #60
3 Account-Based Marketing Personalization Tactics 1. Headline Personalization Landing pages are the first impression your customers have of your…
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Esat Artug
💭 Content Personalization | XS’ Issue #59
Content personalization is the process of tailoring your website's content to match the specific interests and needs of each individual visitor. This…
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Esat Artug
💭 MACH Architecture vs. Monolithic Architecture | XS’ Issue #58
Which Architecture Is Right for Your Business Identifying the Specific Needs of Your Business and Factors to Consider When Choosing Between MACH…
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Esat Artug

April 2023

March 2023

💭 Structured Data: A Quick Overview | XS’ Issue #56
In business, data is everything. Without accurate and timely data, it's difficult to make informed decisions that can help your company grow.Thanks for…
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Esat Artug
💭 Structured Content: A Quick Overview | XS’ Issue #55
What Is Structured Content? Structured Content is content that is organized and designed to be reusable and flexible for a variety of different end…
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Esat Artug
💭 Why Digital Builders Are Switching to MACH Solutions | XS’ Issue #54
Digital builders have long been looking for ways to create flexible, scalable, and future-proof digital products. And over the years, they have worked…
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Esat Artug

February 2023

💭 Zero-Party Data Is Shaping the Future of Digital Experience | XS’ Issue #53
The information that a customer freely provides to a company is referred to as zero-party data. It is not inferred from a customer's behavior on your…
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Esat Artug
💭 Atomic Content Modelling 101 | XS’ Issue #52
Start Atomizing Your Content for a Better Digital Experience According to Gartner, atomic content refers to dynamically, and often in real-time…
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Esat Artug
💭 Personalization Maturity Model | XS’ Issue #51
Importance of Understanding Your Personalization Maturity Level You might be familiar that personalizing the customer experience is essential for your…
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Esat Artug
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